About Us

Two guys. One garage.
A lot of ambition.

We are Kyle and Bart. We build software the way we think it should be built: practical, honest, and designed to actually help people. No VC pitch deck. No corporate committee. Just two builders shipping, learning, and trying to make something that makes life a little easier for others.

Why We're Doing This

Because job searching can feel like a second full-time job.

Except the feedback loop is brutal and the tools are scattered.

We kept seeing the same pattern:

Smart, capable people getting stuck in process hell

Hours spent tailoring without knowing what is actually improving

Notes everywhere, no system, no momentum

Burnout before the right opportunity even shows up

So we decided to build the tool we wish existed.

What We're Building

A simple system to run a cleaner job search.

Applica is not trying to do everything. It is trying to do the right things - the ones that actually move the needle.

✓

Get clarity on how ready your resume is

✓

Compare roles to your resume and make targeted updates

✓

Track applications and interviews without the chaos

✓

Keep momentum when motivation is low

And if you want more execution help, we offer App Booster - where we help handle the grind so you can focus on the parts that actually matter.

Our Garage Rules

We are not fancy. But we are serious about quality.

Rule 01

Make it useful first.

If it does not help the user, it does not ship.

Rule 02

Keep it simple.

Less clutter, more progress.

Rule 03

Treat people like people.

Job searching is emotional. Tools should respect that.

Rule 04

Earn trust.

No gimmicks, no inflated promises, no weird data games.

Who We Are

Two people who will actually answer your message.

Together, we are the kind of team that will answer your message, fix the bug, and ship the improvement instead of explaining why it is "on the roadmap."

Kyle Jacobsen

Product Builder & Operator

Likes clear problems, fast iterations, and software that feels obvious the first time you use it.

Bart Elison

Builder & Tinkerer

Likes making things work, making them better, and figuring out the hard parts no one wants to touch.

What We Are Not

To be very clear.

We are not a job board.

We are not a "spray and pray" application machine.

We do not promise magical outcomes.

We do not build features just to look impressive.

We are building a real product for real people, one release at a time.

If You're the Kind of Person We Built This For

You don't need more hustle.
You need a better system.

If you are actively job searching and want a tool that is practical, supportive, and built by humans who actually care - you are in the right place.

Get Started Free → Analyze My Resume Free →

Two guys. One garage.A lot of ambition.